PIER 92
MARCH 4-7, 2010
The Armory Show – Modern is a section dedicated to international dealers specializing in historically significant Modern and contemporary art. With one admission ticket, visitors to The Armory Show on March 4 – 7, 2010 will now have access not only to the newest developments in the art world, but also to the masterpieces that heralded them.
For more information please contact
Deborah Harris, Managing Director, The Armory Show - Modern
(646).616.7438 or at d.harris@thearmoryshow.com
EVENT INFORMATION
LOCATION
THE ARMORY SHOW is held annually in New York City, home to more galleries, artists, critics and art institutions than any other city in the world, a mecca for serious collectors. According to a 2007 survey, 56% of our 52,000 visitors to the fair were from outside New York City, and over a third of them came from outside the United States.New York City has designated Merchandise Mart Properties Inc., the fair’s parent company, to renovate and expand the exhibition spaces on Pier 92 and 94, opening the door to an eventual investment of over $100 million. Construction is projected to begin in late 2009 and, when completed in 2011, will establish over 100,000 square feet of new exhibition space, along with a new infrastructure of restaurant spaces, restrooms, and trucking facilities for exhibitions and events.
AMENITIES
THE ARMORY SHOW provides exhibitors two VIP-only lounges and several public areas featuring restaurants, bars and places to meet collectors on both piers.
The booths at THE ARMORY SHOW - MODERN will showcase the GES Premium Wall System, a state-of-the-art panel system favored by museums for its seamless appearance. The walls are produced with environmentally friendly and formaldehyde free materials.
THE ARMORY SHOW offers optional wireless Internet service to exhibitors. Cellular reception is optimal throughout the pier and telephone lines are also available on request. Other amenities include free shuttle bus services and ample rooftop parking.
VIP PROGRAM
THE ARMORY SHOW continues to be the catalyst for “Armory Week,” an exciting series of events in New York City that have become requisite in the international art circuit. Over twenty prominent art collectors open their homes for exclusive Armory Show VIP viewings, embassies and international cultural consuls including the Austrian Cultural Forum, the Belgian Consulate, the British Consul General, the French Embassy, the Swiss Institute, and museums such as the Guggenheim and the Museum of Modern Art hold special receptions for our VIP guests.
The VIP program is also reaching out to more museums and institutions – including The Metropolitan Museum of Art and The Morgan Library & Museum – to reflect our new extension into historical works.
MARKETING AND ADVERTISING
THE ARMORY SHOW is backed by the marketing resources and expertise of Merchandise Mart Properties, Inc. The fair has an annual advertising campaign in over 70 major international art and lifestyle publications and websites (an amount projected to go up by a third next year), including the New York Times, the International Herald Tribune, The Art Newspaper, Artforum and Art In America, ensuring an extensive, worldwide reach.
Approximately 1,400 international media representatives attend the show and our Communications Department routinely facilitates reporting on all aspects of the fair throughout the year. Recent coverage of THE ARMORY SHOW 2008 has included a nationally-broadcast television feature on CBS, a review in the New York Times, reports on National Public Radio and over 100 articles in leading magazines, newspapers and websites from North America, Japan, Australia, Russia and throughout Europe.
THE ARMORY SHOW publishes a full-color, high quality catalogue featuring images, contact information and artist rosters for every participating gallery. Each year a new artist is commissioned to provide exclusive images and covers for the catalogue, making every edition a collector’s item.
Marketing initiatives include coordination of events with museums and art organizations across the city, as well as parties at embassies, consulates and international cultural institutes. We also have partnerships with numerous museums across the world and each year we welcome 4,000 of their members to the fair. Additionally, we are working closely with NYC & Co. (New York’s official marketing and tourism organization) to expand the city’s involvement with the fair.
KEY POINTS
DATES
VIP Preview: March 3, General Admission: March 4 - 7, 2010
LOCATION
Pier 92 on 55th Street and 12th Avenue
ATTENDANCE
56,000 annual visitors [approximately 21% international and 56% from outside of New York City], including 9,000 VIPs and 4,000 museum guests
VIP PROGRAM
Tours of collectors homes, private receptions at top museums and at embassies and consulates, and dozens of other exclusive events
EXHIBITORS
177 contemporary dealers and 67 Modern dealers. 2009 exhibitors were 43% European, 34% NYC, 11% US outside of NYC, 4% Asian and 8% Other
ANCILLARY FAIRS
6 + [VOLTA NY, Scope, Pulse, Bridge, Art Now, Red Dot]
OTHER EVENTS
Followed by auctions at Christie’s, Sotheby’s, Phillips, and de Pury & Co.
PRESS
“THE ARMORY SHOW… is New York’s pre-eminent contemporary art sale.”
- TThe New York Times Sunday Magazine, February 27, 2009
“THE ARMORY SHOW has been New York’s most prominent gathering on the international contemporary art circuit for nine years running.”
- Sarah Douglas in Art + Auction, March 2009
“Damn the global economic meltdown, New York’s ARMORY SHOW is back and badder than ever.”
- Time Out New York, March 4, 2009
“Armory Week: Kind of Like Fashion Week for Painters"
- Vanity Fair (website), March 4, 2009
“It’s amazing to encounter optimism of any sort these days, but there is a lot of it on Pier 92.”
- Judd Tully in Artinfo.com, March 5, 2009
“…the show is as deliriously overwhelming as ever”
- Gothamist, March 5, 2009
“The grand dame of New York art fairs.”
- New York Post, March 5, 2009
“Better-than-expected sales and visitor numbers at THE ARMORY SHOW in New York.”
- The Art Newspaper, March 5, 2009
“Pier 92 looked smarter than anyone had believed possible.”
- GBrooke Mason, The Art Newspaper, March 5, 2009
“At New York's ARMORY SHOW art fair, artists and gallerists are turning the worldwide economic crisis to their advantage.”
- The Guardian (UK), March 5, 2009
“THE ARMORY International: Overwhelming But Good”
- Art Fag City, March 6, 2009
“…THE ARMORY SHOW was full of striking displays and surprising individual works.”
- David Ebony, Art in America (website), March 8, 2009
“As the dust settles — or the paint fumes disperse — from Armory Week, the news is that sales were better than expected and the turnout at most of the fairs around town was tremendous, drawing nearly all of the city’s major collectors, curators, even unexpected art lovers like Morgan Freeman and Fran Drescher.”
- Alexandra Peers in New York Magazine (website), March 9, 2009
“…despite a slow season and fears of the dreaded D-word, drew a large turnout and better than expected sales.”
- Style.com (GQ website), March 9, 2009