Armory Access offers a platform for galleries from The Armory Show 2020 Presents section with the goal of facilitating digital engagement with their current gallery exhibitions.
Microscope Gallery | Zach Nader
About the Exhibition
Microscope Gallery presents “something familiar,” an online solo exhibition of new works in mixed-media, sculpture and video by Zach Nader. The artist's work is subtly subversive, creating new narratives and aesthetics from disposable imagery to draw attention to a world in which every surface is a potential site for pictures.
In a new series of UV print and acrylic on hand-carved panel works, fragments of once refined imagery are layered and integrated through the misuse of editing softwares, often degrading or defacing the original material through digital erasures, pixelation, filters, brush strokes, and other markings embedded within. At the foundation of these works is a revolt against unwanted images that intrude upon us daily.
The video “something familiar” is composed mainly of segments from current commercials. The idealized portrait of American life put forth — only faintly acknowledging a common sense of isolation — is visually disrupted by Nader through various manipulations, revealing the video clips as nothing more than digital marketing tools with clichéd slogans. Unable to reflect or adjust to our present-day reality, the soothing imagery and rhetoric of these ads continue to urge the viewers to find consolation in the featured products and proposed lifestyles, with the single unsettling message: everything is fine.
Nader’s “strawberry” and “frozen treat” — acrylic paint on plaster sculptures created with consumer molds for popsicles — point to the commodification of even a simple, ephemeral, homemade delight.
About the Artist: Zach Nader
Zach Nader is an artist excavating new possibilities in content and aesthetics for existing photographic imagery through the misuse of contemporary image editing softwares. His work has been exhibited nationally and internationally, including during a month-long nightly video installation on 23 advertisement billboards as part of Time Square Arts’ "Midnight Moment." His work has also been exhibited at Thomas Erben Gallery, New York, NY; Eyebeam, New York, NY; Interstate Projects, Brooklyn, NY; Culturrcentrum Hasselt, Belgium; Centre Pompidou, Paris, France; Haus der elektronischen Künste, Basel, Switzerland; and Abroms-Engel Institute for the Visual Arts, Birmingham, AL, among others. Nader was an Art & Science Residency at The Pioneer Works Center for Art and Innovation in Brooklyn, NY and has been a featured speaker at ICP-Bard, New York, NY, and Bard at Simon Rock, Great Barrington, MA, among others. He was born in Dallas, Texas, and lives and works in Brooklyn, NY.
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